MARCY BISHOP-LILLEY
OUTREACH & PROGRAMMING
MARKETING PORTFOLIO INTRODUCTION
Showcasing expertise in creative and data-driven marketing, this portfolio features diverse samples, including graphic designs, performance insights, and physical collateral like brochures and flyers. Each piece reflects a strategic approach to engaging audiences, amplifying brand visibility, and delivering impactful results.
Social Media Graphic: Instagram 1080x1005 Pixels Brand Alignment: Begin by reviewing the College of Visual Arts and Design's brand guidelines, focusing on the university's color palette, typography, and visual style. This ensures all design work aligns with the institution’s established identity and maintains consistency across all materials. Concept Development: Brainstorm design concepts that reflect the college’s mission, vision, and artistic culture. Sketch out rough ideas, considering how the university colors can be integrated creatively while maintaining brand integrity. Using Canva for Design: Leverage Canva’s design tools, incorporating university colors and elements such as logos, icons, and custom graphics. Use Canva’s templates to create layouts for flyers, posters, social media graphics, and presentations that align with the visual language of the College of Visual Arts and Design.
Social Media Graphic: Digital Screens 1200 x 630 pixels To create a graphic for the digital screens in our college, I first reviewed the required dimensions to ensure the design would fit perfectly on the display. Using Canva, I customized the canvas size to match the screen specifications. I then incorporated key visual elements, such as the college’s logo and brand colors, ensuring they were balanced and visually engaging. After finalizing the design, I exported the graphic in the appropriate resolution and file format for optimal display quality. This process ensured the graphic looked sharp and professional on the digital screens.
THE CREATIVE PROCESS
PHOTOGRAPHY
Photography and traditional art marketing play a pivotal role in my marketing work, as capturing high-quality images is essential for creating compelling content. Whether it's for social media, promotional materials, or event documentation, I use photography to visually tell a story, enhance engagement, and showcase the brand's message. These images are carefully curated to align with marketing goals and resonate with the target audience, making them a key element of my overall strategy.
DATA-DRIVEN RESULTS
DATA
Using event data to seek feedback are invaluable tool in my marketing research, providing direct insights into attendee behavior, preferences, and overall satisfaction. By analyzing this data, I can identify trends, measure the effectiveness of marketing strategies, and pinpoint areas for improvement. Feedback from participants helps refine future campaigns, ensuring that our marketing efforts are continuously optimized to meet audience needs and drive greater engagement.
Data with click rates with larger population.
Reminder emails are a crucial component of marketing, helping to reinforce key messages and drive action. By sending timely reminders, we ensure that important events, promotions, or deadlines stay top-of-mind for recipients, increasing the likelihood of engagement and conversion.
Sample reminder email.
Data with click rates with larger population.
GRAPHICS & PRESENTATIONS
IMAGERY & STORYTELLING
The graphics and presentations I create are essential for visually communicating key messages and engaging audiences effectively. By using compelling design, I ensure that complex information is easy to understand and memorable. Incorporating storytelling into these visuals adds depth and emotional resonance, making the content more relatable and impactful. Whether for marketing campaigns, events, or internal communication, my designs help reinforce the brand’s identity, capture attention, and drive action, making them a crucial part of my overall strategy for success.
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PROGRAMMING & CoLABS
THE CVAD CAREER ROUNDTABLE
The CVAD Career Roundtable project is an ongoing initiative between the UNT Career Center and the College of Visual Arts and Design Foundations Program to expose students to a variety of careers related to art and design. Marcy Bishop-Lilley began hosting the virtual roundtable sessions in the Fall of 2020, alongside Binod Shrestha, Director of Foundations.
The project is ongoing and reaches students in a variety of areas and concentrations through effective networking, marketing, and employer partnerships.
01
JOELLE BERBANO
Fall 2021
Technical Coach, Wix.com
In this Career Roundtable session, we invite Joelle Berbano of Wix.com for a guided exploration of web designing, functionalities, and layouts with Wix.com.
All Videos
All Videos
Session VIII CVAD Career Roundtable
Session I CVAD Career Roundtable
Session IV CVAD Career Roundtable
Session VII CVAD Career Roundtable
02
Fall 2021
Window Display Coordinator, Anthropologie, NorthPark Center, Dallas, TX.
In this virtual Career Roundtable session, Jessie Barnes, UNT Alumna, 2017 MFA in Printmaking, presents her career pathway and what led her to work for Anthropologie as a window display artist using upcycled materials.
JESSIE BARNES
OTHER NOTABLE PRESENTERS:
Dr. Lauren Cross, Professor and Program Coordinator of Interdisciplinary Art and Design Studies, UNT.
Barbara Trippeer, Assistant Professor of Fashion Design, UNT.
Dr. Mary R. Roberts, Director and Associate Professor of Art Therapy and Counseling from Eastern Virginia Medical School.
Myriam Reynolds, Counselor and Art Therapist for UNT DSA Counseling and Testing Services.
Connie Hatchette Barganier, Education Coordinator at the Kimbell Art Museum, Fort Worth, TX.
Nathan McCown, UX Consultant at Credera, Dallas, TX.
Peter Hyland, Director of the Onstead Institute, UNT.
Dr. Kathy Brown, Art Education Assistant Professor, UNT.
03
SPRING 2022
CEO Pangea.app
Starting at Brown University, Providence, R.I., the Pangea app is now used by students from more than 1,500 different colleges who have collectively earned more than $1 million through the platform. Adam was named one of the 25u25 in Rhode Island and has been featured in Inc. Magazine, Forbes, Techcrunch, and the Boston Globe. Pangea’s mission is to create a community where students have equal access to opportunity and feel valued for their work. By 2030, most of the U.S. workforce will freelance. They aim to enable students at the beginning of their work-life to start and grow their own freelance businesses while still in school.